V&A makes new from old

The V&A will showcase new ranges including jewellery, accessories and toiletries, some using its John French photo archives.
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The museum’s "The Golden Age of Couture" exhibition has provided the inspiration for many new ranges of licensed product from hats and jewellery to tableware, diaries, calendars and CD's which will be shown on its stand at Olympia.

The V&A’s exclusive John French photographic archive is a focus for many of the ranges and provides the basis for a unique fashion collection.

2007 has seen the successful launch of garden and DIY toolkits by licensee Wild and Wolf using William Morris’ Cray and Daisy Designs from the V&A archives, with more plans underway to put designs on to normally purely functional items.

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?With the collections we have, the opportunities for licensing are infinite,? explains Lauren Sizeland, head of licensing for V&A.

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