Vampire Diaries collection is hit at Miss Selfridge - Licensing.biz

Vampire Diaries collection is hit at Miss Selfridge

Clothing range based on gothic TV series proving successful with teen consumers.
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A new collection inspired by Warner TV series, The Vampire Diaries, has debuted in Miss Selfridge outlets, and is already proving a hit with its teen consumers.

Apparel includes a long-line striped vest, a tunic tee, a long sleeved tee and a jersey body con dress, all taking on the dark, gothic feel of the ITV2 show.

"We're pleased to extend the relationship with Warner Bros Consumer Products with this fantastic collection inspired by the must-watch television series, The Vampire Diaries," said Yasmin Yusuf, creative director at Miss Selfridge. "Our customers love the series, and the collection fits well with our gothic glam vibe in-store."

Paul Bufton, general manager at WBCP UK, added: "As a partner, [Miss Selfridge] has shown a true understanding of our brands and the ability to take the core DNA of our properties and translate it to fashion-forward products that our core customers aspire to own."

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