VEGAS 09: Bandai America links with Moonscoop - Licensing.biz

VEGAS 09: Bandai America links with Moonscoop

Firm signs as worldwide toy licensee for new pre-school series Chloe?s Closet.
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The deal provides Bandai America with the rights to create certain toys, activity sets & crafts, role-play toys and dress-up sets based on the series, which is scheduled to premiere in early 2010.

Mark Schaffner, executive vice president of toys for Bandai America commented: “We believe Chloe’s Closet has the potential to be the next great pre-school brand.

"Girls want to be more than princesses and in Chloe’s world, she can be an astronaut, a race car driver, a jungle explorer, and much more, creating endless opportunities for toys, dress-up and arts and crafts, as kids seek to extend the fun of these adventures with Chloe and her friends.”

Cynthia Money, president of worldwide consumer products and marketing at MoonScoop said: “Bandai understood how special Chloe’s Closet is and has embraced everything this show is about from our first meeting.

“From the US to Europe and Japan, each part of Bandai’s global team has been equally excited about the opportunities inherent in the show, from educational and role-playing games, to electronic toys. Parents and kids alike will fall in love with the toys as much as the show.”

Liz Young, executive producer of Chloe’s Closet added: “The series has shown incredible appeal amongst boys and girls who have seen sneak peeks of the early episodes. These early successes, coupled with Bandai America’s enthusiasm for the show and their incredible expertise in toys makes us well-positioned for success on all fronts.”

Chloe's Closet (52 x 11’) follows the adventures of an imaginative little girl named Chloe who discovers magical new worlds while playing dress-up in her closet.

With each new costume Chloe tries on, she is swept up in a journey with her best friends, including her constant companion, a security blanket named Lovely Carrot.

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