VEGAS 09: BBCW expands VTech partnership

Licensing deal for In The Night Garden now includes France, Spain, Benelux and Scandinavia.
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The announcement follows the initial deal covering the UK, which was signed last July. Product introductions will include:

Sing & Slide Nursery Book – An interactive book with music, sounds, lights and interactive sliders. For six months and over.

Spin & Discover Gazebo – Introduces numbers, colors & music. Pushing the plunger activates the gazebo to spin. It can be used in either number or color learning mode. For six months and over.

Sort & Learn Pinky Ponk – Shape sorter with number or music mode. Pinky Ponk can be pulled along and has a spinning propeller with fun sounds. For twelve months and over.

Explore & Play Table – Interactive play table, with both learning and music modes. Features include a slider, character spinners & piano keys. For nine months and over.

BBC Worldwide is now rolling out a full merchandising program to support the brand on a global level, with over 67 licensees currently signed, across all major categories.

In the Night Garden has scored a slew of programming and licensing awards since launching in the UK and is now rolling-out internationally. Thirty-three sales to broadcasters have been agreed to date, including Treehouse in Canada, ABC in Australia and the recently announced sale to China’s state-broadcaster CCTV.

In the UK, In the Night Garden was the fastest-growing toy property in its premiere year 2007 and in 2008 was the second largest property in the toy and game market.


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