The announcement follows the initial deal covering the UK, which was signed last July. Product introductions will include:
Sing & Slide Nursery Book – An interactive book with music, sounds, lights and interactive sliders. For six months and over.
Spin & Discover Gazebo – Introduces numbers, colors & music. Pushing the plunger activates the gazebo to spin. It can be used in either number or color learning mode. For six months and over.
Sort & Learn Pinky Ponk – Shape sorter with number or music mode. Pinky Ponk can be pulled along and has a spinning propeller with fun sounds. For twelve months and over.
Explore & Play Table – Interactive play table, with both learning and music modes. Features include a slider, character spinners & piano keys. For nine months and over.
BBC Worldwide is now rolling out a full merchandising program to support the brand on a global level, with over 67 licensees currently signed, across all major categories.
In the Night Garden has scored a slew of programming and licensing awards since launching in the UK and is now rolling-out internationally. Thirty-three sales to broadcasters have been agreed to date, including Treehouse in Canada, ABC in Australia and the recently announced sale to China’s state-broadcaster CCTV.
In the UK, In the Night Garden was the fastest-growing toy property in its premiere year 2007 and in 2008 was the second largest property in the toy and game market.