VEGAS 09: Fitz Roy Media signs wildlife brand

Firm secures media and consumer products rights to the wildlife and conservation brand, Daktari Park.
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The deal with Daktari Productions covers the online, feature film, TV/DVD and consumer products rights to the Daktari Park intellectual property.

All of the content related to the brand will be inspired by the African animal stories and the adventures and experiences of wildlife veterinarian Dr Sue Hart.

First on the development slate will be an online virtual theme park, combining live action footage of animals in the wild with the newly created animated characters.

The virtual theme park will also have an E-Commerce component for licensed merchandise. Fitz Roy will seek to develop a feature length animated special suitable for both theatrical release as well as broadcast specials and DVD/VOD opportunities, followed by the development of an animated CGI TV series consisting of 52 x 11 minute episodes

Rowena Paxton, director of Daktari Productions and long standing friend of Sue Hart, said: "This is a marvelous opportunity and we are very excited at the prospects of working with Fitz Roy Media.

“I have known Sue for almost 30 years, her remarkable life has been an inspiration to me and many others - as a pioneering female vet in Africa during the sixties, her many adventures and experiences in the African bush will make fascinating viewing."

Fitz Roy Media CEO, Hamp Hampton added: “The Daktari brand has been synonymous with wildlife adventure and conservation since the live-action TV series debuted over 40 years ago, inspired by Dr Sue Hart’s life and work in the wild.

“We want to re-introduce a new generation of kids and families to a time when the animals roamed free across great stretches of land, and humans first began to study and interact with them. It’s incredible how many stories are still left to be told.”

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