VEGAS 09: LIMA reveals International Licensing Excellence Awards winners

Bakugan nabs best licensed programme award; Andy Warhol wins Best Art Brand Programme for fourth consecutive year.
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LIMA announced the winning companies at last night’s opening night awards party at Licensing International Expo.

The awards presentation, which recognizes the most innovative and successful licensing programs and products around the world, was held at the House of Blues in the Mandalay Bay Hotel and Casino.

In all, LIMA presented 16 International Licensing Excellence Awards in seven categories: Art, Character, Corporate, Film/Television/Entertainment, Sports, Promotion and Retail and Best Overall Program.

Andy Warhol was recognized as the Best Art Brand Programme for the fourth year in a row and licensing programs supporting Hello Kitty and the vampire-based movie and book series, Twilight, were honoured with multiple awards.

Following the awards presentation, Gregory J. Battersby, co-founder of Grimes & Battersby was inducted into The Murray Altchuler Licensing Industry Hall of Fame for his lengthy leadership in the field of intellectual property law.

Charles Riotto, president of LIMA commented: “On behalf of LIMA, I would like to extend a hearty congratulations to the winning companies and properties, which represent our industry’s most creative and successful licensing efforts.

“This year’s awards take on special significance given the tough competition in virtually every category and the economic challenges we continue to face around the world.”

All awards are based on the calendar year 2008. The winners, by category, are:

Art

  • Best Art Brand Program: The Andy Warhol Global licensing programme by The Andy Warhol Foundation for the Visual Arts
  • Best Art Brand Licensee: Toynami for Skelanimals

Character

  • Best Character Brand Programme: Hello Kitty by Sanrio
  • Best Character Brand Licensee (hard goods): Kodak Gallery for its Hello Kitty photo books
  • Best Character Brand Licensee (soft goods): Briefly Stated for its line of Disney sleepwear and daywear

Corporate

  • Best Corporate Brand Programme: Jeep Consumer Products, owned by Chrysler and represented by The Joester Loria Group
  • Best Corporate Brand Licensee: Sakar for Crayola

Film, television and entertainment

  • Best Film, Television & Entertainment Brand Programme: Twilight by Summit Entertainment, Striker Entertainment, Most Management
  • Best Film, Television & Entertainment Brand Licensee (hard goods): Spin Master for its line of Bakugan toys and trading card games
  • Best Film, Television & Entertainment Brand Licensee (soft goods): National Entertainment Collectibles Association for Twilight

Sports

  • Best Sports & Sports-themed Entertainment Brand Programme: Beijing 2008 Olympic Games by IOC/The Beijing Organizing Committee for the Games of the XXIX Olympiad
  • Best Sports & Sports-Themed Entertainment Brand Licensee (hard goods): Electronic Arts for Madden NFL 08
  • Best Sports & Sports-Themed Entertainment Brand Licensee (soft goods): The Northwest Company for its Collegiate Sports Program

Promotion

  • Best Licensed Promotion: The Dark Knight theatrical release

Retail

  • Best Retailer: Hot Topic for Twilight
  • Best Overall Programme
  • Overall Best Licensed Program: Bakugan by Nelvana Enterprises & Cartoon Network Enterprises

For the sixth consecutive year, LIMA also selected the Children’s Brain Tumor Foundation (CBTF) as its charity of choice. The Foundation works to improve the treatment, quality of life, and long-term outlook for children with brain and spinal cord tumors.

Nominations for the International Licensing Excellence Awards were solicited from the across the licensing industry and winners were chosen by a vote of the LIMA membership. Each winner received the etched-glass trophy sporting the LIMA logo.

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