VEGAS 09: Marvel superhero shoes on way

Marvel has teamed up with Brown Shoe to produce shoes featuring legendary characters from upcoming films.
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The agreement will see the company bring characters from Marvel's upcoming films to kids, men and women through several collections.

Brown Shoe will design, produce and market lines of athletics, casual shoes, sport sandals, beach and EVA sandals, seasonal boots and slippers featuring popular characters.

The first collections will debut at retail in spring 2010 in toddler, youth and young adult sizes and will include products based on Marvel’s self-produced Iron Man 2.

Future collections will include merchandise featuring characters from other major event films, including the Marvel produced Thor, The First Avenger: Captain America and The Avengers.

Brown Shoe wholesale president Gary Rich said: "Marvel's rich world of Super Heroes and Super Villains, action and adventure has been part of people's lives for decades. Through this footwear partnership, we can give fans even greater access to the characters they love."

Paul Gitter, president of consumer products for North America, Marvel Entertainment added: “We are excited to enter into a strategic licensing agreement with Brown Shoe for a collection of footwear around these major event films.

“This agreement bolsters our overall strategy to expand the presence of the Marvel brand and our popular Super Hero franchises into key distribution channels. Increasing our presence in the footwear category will help fuel continued awareness for the Marvel brand and will further maximize the retail exposure for these phenomenal film properties.”

Brown Shoe will debut the footwear for retailers beginning in June, and the shoes are slated to be in stores for spring 2010.


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