Nelvana Enterprises is bringing back the Beyblade franchise, with the introduction of 51 new episodes and a revamped toy line called Beyblade: Metal Fusion.
The original Beyblade toy line was a huge hit, attracting thousands of competitors to its tournaments around the world. It was awarded Toy of the Year in 2002 and 2003.
Beyblade: Metal Fusion is due to launch in North America in autumn 2010, with the series featuring a fresh cast of characters. The companion toy line is being produced by Tomy Company. Hasbro has been chosen as the master toy licensee outside of the Middle East and Asia.
"Nelvana is excited to be part of the relaunch of this global toy phenomenon and to work with our international partners to bring kids this great updated toy line and new television episodes," said Mark Northwood, VP of worldwide licensing at Nelvana.
Derryl DePriest, Hasbro's VP of marketing, added: "We are thrilled to have been chosen for the relaunch of Beyblade. Millions of kids around the world enjoyed our popular Beyblade product line. The innovations that our designers plan to bring to Beyblade tops will offer kids even more exciting and dynamic ways that they can compete in Beyblade battles."