VEGAS 09: NVCP launches consumer electronic lines

For the first time, Nickelodeon?s properties will be available in a line of digital imaging, multimedia and core electronics.
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Nickelodeon and Viacom Consumer Products (NVCP), a division of Viacom, has signed two international consumer electronics licensing deals with The Linmark Group in Hong Kong and Sakar International in the US.

These deals mark the first time the firm has extended its consumer electronic lines outside the US.

The announcement was made yesterday by Jean-Philippe Randisi, senior VP and MD of NVCP International, to coincide with the company’s presence at Licensing International Expo.

The ranges will be inspired by Nickelodeon’s hit properties including SpongeBob SquarePants, Dora the Explorer, Go, Diego, Go, Ni-Hao Kai-Lan, The Backyardigans and iCarly.

The lines will roll-out across 59 territories around the world including markets such as Australia, China, France, Germany, India, Mexico, Netherlands, Spain and the UK.

Randisi commented: “Research tells us that children are not only comfortable with increasingly sophisticated technology at an ever younger age, but they demand it comes packaged to reflect their personalities and features their favourite characters.

“The Linmark Group and Sakar International are two of the leading consumer electronics companies in the world and these deals underline our ongoing commitment to innovation and the expansion of the electronics category within our international business.”

The partnership between NVCP and Hong Kong-based The Linmark Group will see over twenty SKUs hit retail shelves from autumn 2009.

Examples of SpongeBob SquarePants and Dora the Explorer products will include 7” keychain digital photo frames, MP3 players, portable and compact DVD players, portable stereo systems, a foreign language translator, a sandwich toaster and a waffle maker.

The deal with Sakar International will introduce kids to branded digital cameras and PC accessories across a range of properties. iCarly lends itself perfectly to web cams, video cameras, walkie talkies and DVD players, while pre-school show, The Backyardigans, will be featured on a range of gaming accessories.

Michel Bourlon, CEO The Linmark Group said: “We are excited and honoured to be a partner with Nickelodeon in introducing a broad range of exciting and creative yet affordable Dora the Explorer and SpongeBob SquarePants consumer electronics and small domestic appliances for the international markets with which we have been entrusted."

Liza Abrams, Sakar's vice president of Licensing added: “This licence gives us the opportunity to work with iconic Nickelodeon properties like SpongeBob SquarePants, as well as newer shows directed at the tween audience.

"What’s also noteworthy is the sheer number of properties and SKUs for which we are responsible. The fact that Nickelodeon entrusted us with this volume of work is a reflection of the success of our licensed programs over the last few years.”


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