The deal will see Playmates develop and market show-related toys including action figures, vehicles, role play toys and accessories, play-sets and electronic and handheld games on a worldwide (excluding Taiwan) basis.
Hero:108 is a one-of-a-kind collaboration of artists from Asia, Europe and Hollywood, led by Gamania Digital Entertainment, Moonscoop and Cartoon Network International, who are spearheading the development and direction of the series.
Also involved in the co-production are Telegael Teo of Ireland and Hong Ying of China. The series is expected to launch on Cartoon Network platforms around the world in early 2010.
The deal with Playmates comes on the heels of recent announcements regarding Hero:108, including a multi-platform promotional campaign, to include animated shorts and a Massive Multi-Player Online Game (MMOG) developed by Gamania.
There is also a steady stream of additional online content being introduced, including a destination at www.Hero108.tv and a series of 108 casual Flash-based web games, all tied into the characters and themes of the series. Moonscoop will promote the program to fans at over 50 anime conventions over the next nine months.
Cynthia Money, president of worldwide consumer products and marketing for MoonScoop said: “The team at Playmates are a perfect fit with Hero:108. From the initial meeting, they fully understood how unique this brand is, compared to everything else in the marketplace, as well as the direction we want to take it.
“The unique designs, a whole universe of characters and locations to play with, and wealth of interesting stories will lead to a strong interest on the collectibles side as well.”
Paul Fish, vice president of marketing and product development, Playmates said: “The visuals in this series are truly astonishing and the producers have created some of the most fun characters we’ve seen in a while.
“Our creative team jumped at the opportunity to create toys and collectibles that reflect the innovative nature of the series and we look forward to sharing these fantastic concepts with our retail partners worldwide.”
Hero:108 follows the adventures of a group of brave young defenders determined to end a conflict between animals and humans in The Hidden Kingdom. Loosely inspired by tales from the ancient Chinese novel The Water Margin, Hero:108 features striking Asian-influenced character designs by show creator Phoenix Tarng, who is also part of Gamania’s in-house creative development team.