This autumn will see the launch of a fresh collection of Thumb Wrestling Federation toys at US retail, courtesy of Think Wow Toys.
The company - a division of WowWee USA - will have worldwide marketing and distribution rights, excluding the UK.
The new line will arrive backed by a major media, promotion and grassroots marketing effort, which will include television and internet components. Regional thumb wrestling competitions will culminate with the crowning of a national winner in spring 2010.
The initial products will include TWF Whammers (plush bean bags which shout three different phrases); Thumb Wrestling two-pack and single pack Thumb masks; a wrestling ring with padded thumb holes; a Royal Thumble match set; champion display case; and announcer booth.
Talking action figures, more thumb masks and large plush TWF collectibles will follow in the spring.