With top grossing entertainment franchise Harry Potter top of the bill, Warner Bros Consumer Products enjoyed a busy first day at Licensing International - not surprising considering its stand is heaving with big name properties.
Scooby-Doo, Looney Tunes, Baby Looney Tunes, Tweety, Tom & Jerry and Hanna Barbera brands, along with characters from the world of DC Comics are all jostling for space on the booth.
The firm's licensing slate also includes two films debuting in 2010 - Jonah Hex and Guardians of Ga'Hoole. Television properties such as Gossip Girl, Supernatural, Seinfeld and Friends, plus classic films including Gone with the Wind, Caddyshack and The Goonies and holiday favourites like The Polar Express are also being pushed.
WBCP is also celebrating the 70th anniversary of The Wizard of Oz.
The expanded master licensee agreement for Pucca will also be highiighted at the show, as well as WBCP's portfolio of football franchise properties.
"The diversity of our portfolio is unmatched in breadth and scope, offering licensees and retailers opportunities across the licensing spectrum," said Brad Globe, president of WBCP. "At the forefront of our business and leading the global competition is the highly anticipated sixth film of the Harry Potter series, along with a travelling exhibition and next year's grand opening of The Wizarding World of Harry Potter at Universal Studios Orlando.
"The final three Harry Potter films will continue to create momemtum as we transition the biggest entertainment franchise in history to an evergreen brand."