VEGAS 2010: 3rd & Bird flies to international success

Recent ratings for the show have confirmed a string of successes through a number of territories.
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Created and produced by Little Airplane Productions, the show has proved popular for CBeebies in the UK and has been sold to 19 territories by BBC Worldwide.

Within the UK, 3rd & Bird has been a consistent performer for CBeebies, frequently delivering high audience levels.

In March 2010, it was the most-watched programme across all channels amongst housewives with children from birth to three years-old, following on from February when it ranked as the strongest performing programme across all channels in the birth to six year-old category (BARB, March 2010).

In Australia, 3rd & Bird is screened on CBeebies Australia and was the third highest-rating programme on the channel across the whole of 2009 (OzTAM; L&J 2.0.0.5).

In Norway, the series began airing on the NRK Super channel in December 2009, where its morning shows achieved 55 per cent market share. At present it also runs every Sunday on NRK 1 (FTA), with this 6pm showing gaining an 85 per cent market share (NRK Broadcast ratings).

Perhaps one of its newest success stories can be taken from South Korea, where 3rd & Bird launched on EBS TV in February this year. The series ranked within the top five pre-school programmes for the spring 2010 season (EBS Broadcast ratings).

Josh Selig, president of Little Airplane Productions, said: “We are delighted that 3rd & Bird has taken off around the world. It’s a tribute to our talented teams in the UK and the US who work so hard to make the series such a uniquely wonderful property." 

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