Fab Over Fifty (FOF) is an online community for the largest sector of the US population – women over 50.
The content rich website (www.faboverfifty.com) provides a forum for such women to network and share their passions, projects, businesses and wisdom.
The site includes a blend of editorial and social networking, FOF features fashion and finances, beauty and health, travel and dining, and more.
4sight plans to develop Fab Over Fifty as the brand leader for this core demographic, building its presence across a targeted range of relevant categories, including apparel and accessories, shapewear/lingerie/sleepwear, food and beverages, vitamins and supplements, fitness equipment, cosmetics, insurance, hair care, health care, jewellery and travel.
4sight is highlighting FOF at the Licensing Expo in Las Vegas (Booth 5649).
Geri Brin, founder of Fab Over Fifty commented: “We are excited that 4sight will be representing our brand.
“The potential is tremendous. The FOF woman is more accomplished, stylish and tuned-in to current trends than any other generation in history. She’s made her mark in the world and she deserves her own brand.”
Alfred Kahn, CEO, 4Kids Entertainment added: “4Sight is delighted to have been chosen to build this vital brand for this thriving and growing target audience.
"With this demographic such a significant force in the consumer marketplace, we look forward to growing awareness for ‘Fab Over Fifty’ as well as a portfolio of branded products that enhance the experience that Brin and her team have established online.”