VEGAS 2010: Atlantyca pushes on with Geronimo Stilton drive - Licensing.biz

VEGAS 2010: Atlantyca pushes on with Geronimo Stilton drive

First time exhibitor displaying classic brand and new animated series.
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A newcomer to the showfloor at Licensing International, Atlantyca Entertainment will be highlighting its Geronimo Stilton brand and its character spin offs.

The Geronimo Stilton books are published worldwide and are available on over 30 languages. The animated series is based on these; it premiered worldwide in September 2009 on Italy’s Rai 2 channel, where it ranked as the number one show. The series is co-produced by Moonscoop and Atlantyca, with the duo recently signing to work on a second season.

Meanwhile, Geronimo Stilton’s The Kingdom of Fantasy has so far had four books published, with over one million copies sold in Italy and a fifth edition due for release in September.

“This is an exciting time for our company as we continue to expand our licensing initiatives,” said Maria Giovanna Gurrierri, licensing manager at Atlantyca. “The show is the ideal platform for Atlantyca to launch a strong presence as a licensing partner for others and for seeking new licensees and partners for our properties.”

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