Brentwood Licensing is to represent 1980s property The Bumpkins.
The group of country characters was one of the top three collectibles in 1985, and was relaunched in the late 1990s. It is now poised for a full licensing programme in 2011.
Creator Tim Fabrizio will work with Brentwood on the relaunch, which will include the classic characters and a number of new designs.
In addition for Brentwood, it has signed up MeadWestvaco has its new calendar licensing partner for Rubes Comics, beginning from 2012.
“We are very excited about having Mead as our new partner and excited about the product and distribution opportunities they will provide,” said Joel Barnett, president of Brentwood.