VEGAS 2010: Chorion unveils Little Miss fashion line

Little Miss Sunshine designs make their debut at Licensing International.
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Chorion has taken the wraps off a new fashion collection featuring its Miss Sunshine character.

The Little Miss Sunshine apparel and accessories range is aimed primarily at teens and young adult women. Initial product designs feature all-new graphic treatments with on-trend bodies, from trapeze shape tees to turn-up shorts to retro gym bags.

Graphics range from fresh look vintage to large scale prints and ‘summer of love’ dreamy designs, with a colour scheme of pastel pinks, turquoises and lemons pitched to reflect a spring/summer palette.

Chorion has developed the new collection working in close collaboration with Watermelon Europe. The collection is due to launch in the US first, with likely expansion into additional territories such as the UK, France, Australia and Japan.

Tamra Knepfer, EVP, brand management and marketing at Chorion, said: “Little Miss Sunshine is our star and has been incredibly successful across our product line, especially t-shirts and accessories. We are excited to have partnered with Watermelon Europe to put her in the spotlight with fresh, fashion-forward designs that bring Little Miss Sunshine’s iconic personality and humor to life in an inspired and trend-right collection.”

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