VEGAS 2010: Classic relaunches Voltron - Licensing.biz

VEGAS 2010: Classic relaunches Voltron

Firm to represent the brand worldwide; series to debut on Nicktoons in 2011; Mattel on board as master toy.
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World Events Productions (WEP) and Classic Media have announced the relaunch of the iconic Voltron brand in celebration of the 25th anniversary of the original series.

Effective immediately, Classic Media is to helm international distribution and worldwide merchandising and licensing for Voltron.

As the first step in reintroducing the Voltron brand to fans, a new animated TV series is being created, representing the first original franchise-related TV content in ten years.

The series is scheduled to debut on Nicktoons in 2011, with WEP and Classic producing along with Hollywood production company Kickstart Productions.

Voltron is the story of five space explorers who pilot robotic lions that combine to form Voltron, a guardian sworn to defend the universe. Voltron Force will follow a group of new recruits.

The new series will consist of 26 half-hour episodes of 2D and CGI animation.

In addition, Mattel is developing a new line of Voltron toys for fans of all ages. The range will be aimed at adults who grew up with the ‘80s series, as well as a new generation of fans.

“I am thrilled to partner with Classic Media as we introduce Voltron to a new generation of fans,” said Ted Koplar, president, WEP. “Classic Media’s exceptional brand management capability will play an integral role in the highly-anticipated relaunch of this classic property.

“Voltron’s legacy of innovative and iconic toys is in great hands with Mattel, whose vision promises to re-imagine and re-invigorate Voltron toys like never before.”

Chloe van den Berg, EVP, international, Classic Media, added: “We are delighted to be a strategic partner of WEP’s on the revival of such an iconic brand as Voltron and greatly look forward to working with Kickstart Productions in bringing this new animation series to all of our key international partners across broadcast and home entertainment."

“Classic Media is excited to partner with WEP and Kickstart Productions to reintroduce Voltron to the next generation of fans,” said Nicole Blake, EVP, global marketing and consumer products, Classic Media.

“With a renewed emphasis on building a global consumer products program and its intrinsic transformation play pattern, anchored by Mattel as master toy partner, Voltron is poised to regain its position as a top kids property.”

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