VEGAS 2010: Deep Silver readies The X Factor game - Licensing.biz

VEGAS 2010: Deep Silver readies The X Factor game

Firm signs exclusive agreement with FremantleMedia for a multi-territory console game based on the show.
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With versions for the Xbox 360, Wii and PlayStation 3, the game will be available from Q4 2010 in multiple languages in numerous European territories where the show is made including the UK, France, Belgium, Luxembourg, Netherlands, Italy, Germany, Denmark, Finland, Iceland, Norway and Sweden.

The game will include auditions, boot camp and judges’ houses levels as well as several game modes from individual career to duets and battles so family and friends can play together.

“To be able to work with a phenomenal brand such as The X Factor is an incredible opportunity,” said Georg Larch, international marketing director, Deep Silver.

“The X Factor is a truly global brand which is instantly recognisable to thousands of gamers and TV fans around the world. With the developer, Hydravision Entertainment, Deep Silver will be creating a game that is a true adaptation of the show from the hilarity of the auditions to the excitement of the live show; we will be testing the singing skills of the player and will feature the sharp critique of the judges.”

Mark Newton, EVP licensing EMEA, FME added: “The X Factor has proven a massive global success with local versions being produced now in more than 20 countries including France, Belgium, Denmark and more, and through FME’s global network we can take advantage of market opportunities and give fans even more ways to engage with the brand on different platforms.

"We needed partners with the same multi-territory approach and commitment to quality, so Hydravision and Deep Silver were a natural choice.”

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