VEGAS 2010: FME teams with Sears for Rebecca Bonbon launch

Over 320 products to hit stores across the US and Canada from August 1st.
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FremantleMedia Enterprises is teaming with Sears for the North American launch Rebecca Bonbon.

The agreement will bring an initial launch of over 320 different Rebecca Bonbon products across the US and Canada in both Sears and Kmart from August 1st.

Product will be on shelves and available online in time for the back-to-school shopping season, covering a variety of key categories including apparel, outerwear, headwear, accessories, bags, cosmetics, sleepwear, home décor, plush and pet products.

The Rebecca Bonbon product line was designed to appeal to a broad demographic of tween and teen girls, as well as women who will appreciate both the iconic and fashionable nature of the brand.

The apparel line has two distinct looks ranging from the feminine, bright and whimsical character-driven merchandise, to the more stylish and seasonal trend-driven fashion statement.

FME and Sears Holdings are working towards a long-term strategy for the Rebecca Bonbon brand with new product development already taking place for the Christmas and spring 2011 collections for both the Sears and Kmart brands.

“We are very excited about the commitment from Sears and Kmart to the launch and growth of the Rebecca Bonbon franchise in North America," said David Luner, SVP interactive and consumer products, FremantleMedia Enterprises, North America. "We could not have asked for a better partner for the Rebecca Bonbon brand, as there is a shared vision and commitment to success.”

“We are thrilled to work with FremantleMedia Enterprises on the Rebecca Bonbon collections,” added John Goodman, executive vice president of apparel and home fashions, Sears Holdings. “We see the launch of this global brand as a strong statement on our commitment to provide relevance and key fashion to a young consumer. The products are unique in the market as well as trendy and broadly appealing.”

In addition to the US retail launch of the brand, Rebecca Bonbon rolled out its online presence on June 1st.

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