VEGAS 2010: Fox Consumer Products builds family franchises - Licensing.biz

VEGAS 2010: Fox Consumer Products builds family franchises

Sequels planned for Alvin and the Chipmunks, Ice Age, Diary of a Wimpy Kid and Rio.
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In the coming years, Fox plans to build upon the franchises with new installments and will develop an on-going line of products and retail programmes in the hope to engage consumers and establish the properties as evergreen brands.

Fox Consumer Products will also add Rio, the newest animated adventure from Blue Sky Studios, the creators of Ice Age, coming to theatres in 2011 to the line-up.

“We have some of the most successful family films of the past decade and these film franchises will be a focus for us moving forward,” said Robert Marick, EVP of Fox Consumer Products.

“Consumers have shown their love for these films at the box office, and we are excited to extend the franchises into products that will resonate with audiences at home every day.”

Ice Age: Continental Drift 3D is slate for release in summer 2012 and will build on a program that earned over $80 million in retail sales across several key categories including publishing, video games, toys and stationery.

In the coming months, Fox Consumer Products will reveal new promotional and product concepts along with new style guides to keep the franchise fresh.

2011 will see the release of the latest in the Alvin and the Chipmunks movies - Chipwrecked in 3D. In preparation, Fox Consumer Products will build upon the existing licensing programme. Key categories will include toys, interactive, stationery and publishing.

Fox’s newest family franchise, Diary of a Wimpy Kid, sees its sequel – Diary of a Wimpy Kid: Rodrick Rules – hiting screens in spring 2011. To capitalize on this, Fox Consumer Products has developed a long-term, licensing program that will introduce new products on a regular basis.

The product introductions will coincide with new content releases for the franchise throughout the year. This autumn, just in time for the upcoming DVD release and the fifth book in the series, new back to school merchandise and the Cheese Touch Game from Pressman Toys will hit shelves.

Fox Consumer Products will continue to introduce new merchandise including apparel, books and novelty items from Christmas 2010 leading up to the new film release in spring 2011.

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