VEGAS 2010: Fox unveils new consumer products division - Licensing.biz

VEGAS 2010: Fox unveils new consumer products division

EVP Robert Marick restructures L&M division to focus on global brand plans and international sales growth.
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Under the newly created banner Fox Consumer Products, executive vice president Robert Marick has appointed a team of senior executives.

The new team will be working to exploit the company’s TV and film properties through consumer products, retail partnerships and licensing initiatives.

“Fox boasts a world-class television and film line-up that includes everything from The Simpsons and Glee to some of the biggest film properties in history like Avatar and Ice Age. Fox properties have huge consumer appeal and with the new strategy in place we are confident that we can take the business to new levels,” said Marick.

“With our portfolio of powerhouse brands and virtually unlimited opportunities to grow our business, we needed nothing less than the smartest and most strategic executives in place. I am thrilled with the team we have assembled and I am confident they will help us to take our newly titled Fox Consumer Products division to unparalleled success.”

To head the global brand management team, Pam Kunick-Cohen has joined as senior vice president. Kunick-Cohen, who comes to Fox from Hit Entertainment, previously worked as senior VP for Fox Home Entertainment. Her team is tasked to determine long-term franchise opportunities both domestically and globally.

The new senior vice president of global creative has been named as Ricardo Crespo. Crespo joins Fox from Mattel where he last served as worldwide executive group creative director. Prior to Mattel, he held various positions in advertising.

The global category management team will include Gary Rosenfeld, SVP of new media, who will continue his role overseeing Fox’s portfolio of video game projects and managing the games development staff. Lora Cohn will serve as VP of toys & social expressions and Virginia King is the vice president of fashion & home.

As Fox Consumer Products sets its sights on expanding international sales, Marick has developed teams to cover four regions: North America, EMEA and Asia Pacific & Latin America.

For the regional sales teams, Marick has appointed Kevin Sherwood as VP of North America sales. Sherwood comes from the Fox Home Entertainment division where he spent the last five years as the executive director, retail marketing.

To lead efforts in Asia Pacific & Latin America, Bob Bacon has been named vice president. Bacon brings business development and category management experience to this position, previously working with Sega, Disney and Warner Brothers. These men join Carl Lumbard, SVP & MD, EMEA.

Each of the new members of the Fox Consumer Products team are in attendance at the International Licensing Expo June 8-10th in Las Vegas, NV.

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