VEGAS 2010: Fremantlemedia rolls out X Factor programme

The firm has announced a raft of new deals for the property in the UK.
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The 2010 licensing programme will deliver product across a range of categories and include everything from adult and children’s apparel and fashion accessories to musical instruments, toys, calendars, greetings cards, gift wrap, top trumps, stickers, karaoke machines, lunch boxes and water bottles.

Nine new licensees are on board including Blues Clothing, Fashion Lab, Icon Live, Danilo, Factory Entertainment, Gear4 & Lucky Voice and Premium Factory.

In addition, existing licensees Aykroyds, HTI, Brand International and Clarity Vision are extending their relationships with FME.

Licensee highlights include Fashion Lab’s exclusive range of clothing for George, Lucky Voice’s The X Factor branded party pack (an instant karaoke for PC’s and laptops including a microphone and mixing deck), and Icon’s new range of jewellery and fashion accessories.

Pindy O'Brien, VP brand licensing and retail, UK, FME, commented: “FME’s experience and accomplishments as a licensor allows us to take this brand further and continue to give fans in the UK market even more ways to engage with The X Factor across a range of products. We are extremely excited to see The X Factor brand extend even further off-screen.”

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