VEGAS 2010: Hasbro plans next video game push - Licensing.biz

VEGAS 2010: Hasbro plans next video game push

Monopoly, Littlest Pet Shop, Transformers and others to launch on a variety of platforms this year.
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Hasbro has announced that it has more than a dozen digital games in development and scheduled to launch worldwide in the second half of this year through its deals with Electronic Arts and Activision.

The latest wave of titles from EA will further expand its portfolio of Hasbro-inspired digital games that span over 20 Hasbro brands and 19 major digital platforms. In addition, Activision is gearing up to unveil the next instalments in its Transformers video game franchise this summer.

Mark Blecher, SVP and general manager of digital media and gaming at Hasbro commented: “The lineup of Hasbro-branded digital games underway for release in the coming months will raise the bar in terms of creativity, immersion and innovation.

“The lineup of Hasbro-branded digital games underway for release in the coming months will raise the bar in terms of creativity, immersion and innovation.

“With EA’s success in selling more than eight million units of Hasbro-inspired games globally at retail and many of its mobile games ranked consistently in the Top 10 paid apps, as well as fans logging in 350 million Hasbro game sessions on Pogo, it is clear that consumers have liked what they’ve seen and played. We are very eager to deliver this next wave of titles underscoring that the Hasbro-branded play experience just keeps getting better.”

EA will deliver a range of titles for all major platforms including a 3D gameplay environment in Monopoly Streets for the Wii, Xbox 360 and PlayStation 3. Rounding up the Monopoly digital line-up will be the release of Monopoly Classic for the Nintendo DS.

Hasbro Family Game Night 3 includes five games and will hit shelves this autumn. The games include The Game of Life, Clue, Mouse Trap, Twister, and Yahtzee Hands Down. Hosted by Mr Potato Head in a theme park setting, this title will be available for the Wii, Xbox 360 and PlayStation 3.

For Xbox Live Arcade, three additional Hasbro Family Game Night titles, including Jenga, Pictureka and Connect 4x4, will also be released this summer.

Also launching this summer on Xbox Live Arcade is Risk: Factions and for the iPhone and iPod touch, EA is developing Risk. Other expected summer releases from EA Mobile include Lite-Brite and Operation for the iPhone and iPod touch.

For girls, EA will release Littlest Pet Shop Biggest Stars, a collection of three Nintendo DS games. The third iteration in the series will encourage girls to hone and polish their team building skills as they further expand collections with new pets, accessories and mini games.

Enhanced features are also underway for Littlest Pet Shop Online, the online destination where girls can play games and create and customise their own in-game pets, while connecting with friends.

On the Transformers front, Activision is set to launch Transformers: War for Cybertron, an adrenaline-charged, multiplayer, third-person shooter game for the PlayStation 3, Xbox 360 and PC later this summer. The video game publisher will also release versions for the Wii and Nintendo DS, each game with unique features created exclusively for the individual Nintendo platforms.

Hasbro is showcasing several of these EA and Activision digital games at the International Licensing Expo in Booth #4446. EA and Activision are also set to showcase their respective Hasbro-branded line-up at the E3 Expo in Los Angeles on June 15-17th.

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