VEGAS 2010: Jakks adds Hasbro brands - Licensing.biz

VEGAS 2010: Jakks adds Hasbro brands

Company?s Disguise division signs new multi-year agreement for Halloween costumes
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Disguise, the Halloween costume division of JAKKS Pacific, has inked a three-year agreement with Hasbro to produce Halloween costumes and accessories in conjunction with most Hasbro brands.

The agreement grants Disguise expanded and exclusive rights to manufacture and distribute Hasbro-branded Halloween costumes and accessories to all channels in the United States and Canada beginning with the upcoming Halloween season.

The deal will see Jakks produce Halloween costumes for all appropriate ages based on the Transformers 3 movie, G.I. Joe and My Little Pony.

“We are thrilled about our new expansive agreement with Hasbro for their portfolio of beloved games and characters, and we are especially excited to be able to market Halloween costumes based on their new TV shows that will be broadcast on The HUB, as well as the highly anticipated Transformers 3 movie sequel, which is sure to be a blockbuster hit next summer,” said Stephen Stanley, co-president of Disguise.

“We are creating costume excitement for consumers of all ages, and are especially excited about our new teen and adult Hasbro Games outfits that feature games like Candy Land and Scrabble coming to life through our fashion-forward designs.”

Bryony Bouyer, senior vice president licensing, The Americas, Hasbro, added: “As Hasbro continues to re-invent its brands in relevant and contemporary ways we are delivering immersive experiences to consumers around the globe.

“Disguise has done an outstanding job creating costumes based on many of our iconic properties, allowing fans to become their favourite characters.”

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