VEGAS 2010: Jim Henson reveals new brands

Four new properties to make their debut under family entertainment umbrella.
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The Jim Henson Company is to unveil four new brands at Licensing International this week, significantly boosting its portfolio across several age ranges.

First up is Wilson & Ditch: Digging America, an internet destination which was produced for which invites children aged six to ten to explore some of America’s most famous (and not so famous) destinations. Jim Henson is looking for partners in publishing, travel games, educational products, iPhone apps and travel accessories.

The Possibility Shop, meanwhile, is an original broadband series created for Disney Online. It features an array of ideas for family-friendly art projects and activities, plus seasonal and holiday-based content. Publishing, activity products, stationery and arts and crafts are key licensing areas.

Comedy show Me and My Monsters stars human actors and three monster puppets developed by Jim Henson’s Creature Shop. It is set to air on the BBC in the UK, ZDF in Germany and Network 10 in Australia. BBC Worldwide is spearing licensing for the series in the UK, Germany and Australia, while the Jim Henson Company is looking after the US market.

Finally, The Skrumps is based on the collectible toys by artist John Chandler and is targeted at tweens and teens.

Under third party brands, Hip Brands, meanwhile, The String Doll Gang from Kamibashi Corporation will look to build on the existing popularity of the toy in the US. There are currently over 40 original designs, with Jim Henson looking for partners to extend the small dolls into larger sized dolls with and without electronics, apparel, accessories, stationery, social expression, room décor, personal care, books and mobile content.

“Our new line-up provides a diverse range of exciting licensing opportunities appealing to various age groups across all major categories,” said Melissa Segal, SVP of global consumer products at The Jim Henson Company.


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