The brand has rapidly signed over 50 licensing partners worldwide. In the US, licensees now include:
Boston America – lip balm, lip gloss and cosmetics kits
Brown Trout – wall calendars
Dan-Dee – plush
Kellytoy - amusement & crane plush and novelty sporting goods
MediBadge – stickers, temporary tattoos
Pioneer Balloon Company – balloons, play balls
Scholastic – story books and activity books
University Games – board games and puzzles
Scholastic currently has four books on shelves, with ten more title releases planned for 2010. Dan-Dee’s seasonal plush is being carried at CVS and Walgreens and is going to Walmart this holiday season, and stickers are now available through MediBadge’s catalogue.
Additionally, board games and puzzles from Jazwares will be available at specialty retailers later this year.