VEGAS 2010: Penguin Books joins Rah Rah line-up - Licensing.biz

VEGAS 2010: Penguin Books joins Rah Rah line-up

Chapman signs a new five-year contract with the firm as the master publisher licensee for the brand.
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The partnership marks the first time the two firms have worked together.

Under the new agreement, Penguin receives global English language rights (excluding the USA and Canada), and can publish books in all formats including electronic, picture storybooks, beginner books, sticker books, colouring books, activity books, novelty and audio books under the Ladybird imprint.

Like the series, all books published in the Ladybird programme will be designed to help children aged up to four years ‘find their voice’ through the assistance of sounds, gestures, expressions and words.

Valerie Fry, director of licensing at Chapman Entertainment commented: “Penguin’s Ladybird imprint has been established for a long time and the editorial team have a wealth of knowledge and expertise in developing pre-school licensed books.

"We are very pleased to be working with them on our adorable new property, Rah Rah - they have fallen in love with the characters, just as we have. I look forward to seeing the books on shelf later next year.”

Eric Huang, category publisher brands and licensing added: “Everyone at Penguin is looking forward to working with Chapman for the very first time.

"Rah Rah and Ladybird are the perfect match. Both are parent trusted, educator tested and just fun. We are already busy at work on a line of novelty, activity and digital titles that will help establish Rah Rah as a premier early learning brand.”

Earlier this year, Chapman Entertainment announced a five year contract with Tomy as the master toy licensee on Rah Rah.

Vision+Media supported the development of Rah Rah, originated by Mackinnon & Saunders and produced by Chapman Entertainment, through its Regional Attraction Fund.

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