VEGAS 2010: Pocoyo reaches 100 licensees

Zinkia and ITV Studios Global Entertainment have inked a raft of new licensing agreements for the series
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Panini has signed up to produce a monthly Pocoyo magazine from September 2010. Supergrass has joined the line-up to develop a range of themed computer accessories including speakers, webcams and digital frames.

Ideal Casa will launch a range of home wares and accessories; Dolci Preziosi have inked a deal to produce chocolate eggs with gifts inside and Dr.Play will roll out themed playgrounds in Spain.

Overall, over 1,500 references have been developed in the market so far covering all categories.

Maria Doolan, MD brand and business development at Zinkia, said: ‘We’re really excited to have signed up over 100 licensees for Pocoyo. At Zinkia we invest a lot of creative energy building the brand; we’re constantly producing new content and images to keep Pocoyo fresh and compelling.

"We work hard with our strategic partners to ensure the products and marketing campaigns are successful and true to the core brand values."

Marina Lum-Kang, SVP brand extensions and integrated marketing at ITV Studios Global Entertainment added:

“ITV Studios is thrilled that Pocoyo has secured so many quality licensing partners. Pocoyo is a great show, endorsing curiosity and tolerance, imagination, love and laughter, and it has a great future ahead of it.”

The firm has also recently announced that the show will now air seven days a week on Nick Jr, Nickelodeon’s 24-hour commercial-free, educational pre-school network in the US.

The series currently airs regularly, every day of the week, in the 4-5pm afternoon slot, as well as several other time slots during the day.


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