VEGAS 2010: Skechers Entertainment begins Zevo-3 blitz

Sneak peek DVD of new show to be inserted in a million shoe boxes for back to school season.
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Lifestyle footwear firm Skechers is supporting the launch of its entertainment division's new TV animation, ahead of its US launch on Nicktoons this autumn.

A sneak peek DVD will be inserted in one million shoe boxes for the back to school period.

"We will leverage the marketing and promotional power of the Skechers brand at retail to raise the visibility of Zevo-3 in a truly impactful way," said Kristen Van Cott, VP creative development at Skechers Entertainment.

"This promotion will generate brand awareness among the exact audience we need to reach. We are confident this will result in enhanced viewership once the series takes to the airwaves."

Zevo-3 began as a comic book promotion, but has now evolved into a comedy/action/adventure series of 26 episodes. It is being produced in association with Moonscoop.

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