Building on the existing partnership between the two companies that began in 2008 with the award-winning Bakugan brand, the deal will give CNE exclusive rights to create multi-category consumer products programs for Spin Master’s portfolio of brands.
The announcement was made by Adam Beder, senior vice president, global licensing and business affairs, Spin Master and Christina Miller, senior vice president, CNE.
As licensing agent for Spin Master’s portfolio, CNE will build consumer products and merchandising programmes for all of its brands, but three major brands will be the focus to begin with.
CNE will unveil plans and actively seek licensing partners across key categories at Licensing International for Liv fashion dolls, Zoobies and Tech Deck replica skateboards.
“Spin Master is thrilled to announce this expansion to our partnership with CNE,” said Beder. “CNE and Spin Master share the same values and have an aligned commitment to partnership, innovation and execution.
"This combined with the unprecedented success we have shared since launching Bakugan in 2008 is the perfect segue into a long standing alliance to further develop Spin Master’s core brands into consumer product.”
CNE’s Miller continued: “A major innovator in the toy marketplace, Spin Master has created some of the most exciting properties on shelves today and this announcement is a natural extension of a partnership that has already been very successful.
“We view this as a great opportunity to both increase our leadership position in the boys marketplace with brands like Tech Deck, as well as increase our involvement in the girls’ space with certain hits like Liv and Zoobles.”