UEFA and WBCP will work together on creative programme developments, including mascot and art programs.
The two companies will also jointly oversee the selection process to recruit new licensees and official retailers for all programs and national competitions.
“UEFA is pleased to be able to continue its successful relationship with WBCP. As industry leaders creatively and at retail, they have proved an invaluable partner for previous events in 2004 and 2008 and we look forward to building on that momentum through 2013” said David Taylor, CEO of UEFA (pictured with Pilar Zuleta).
Pilar Zulueta executive vice president and general manager WBCP EMEA added: “WBCP is very proud of UEFA’s choice and we are excited to be involved with such a prestigious project.
“It is our intention to bring football fans everywhere a collection of officially licensed products that is broad, creative, compelling and innovative in all aspects. We will also look to work with licensees and official retailers that align with this vision.”