VEGAS 2011: Animal Planet 'next gen' games to launch - Licensing.biz

VEGAS 2011: Animal Planet 'next gen' games to launch

Discovery Enterprises inks first ever global deal with Nukotoys.
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A series of interactive and connective games for Animal Planet are due to launch this autumn, after Discovery Enterprises struck a deal with Nukotoys.

The games will include apps for iPad, iPhone and iPod Touch devices, as well as next generation collectable trading cards.

The first products from Nukotoys will be the Animal Planet Living Flash Cards, a series of virtual cards and physical trading cards - called Nukos - which come to life in a digital environment.

"Animal Planet is becoming established as 'the' animal brand for young children and a sound choice for retailer partners around the world," commented Nicolas Bonard, SVP at Discovery Enterprises. "We continually look outside traditional licensing categories for our special brands and this partnership with Nukotoys is a good example."

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