VEGAS 2011: BBC Worldwide takes on Baby Jake

Vivid signs master toy licence for the upcoming CBeebies pre-school property.
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BBC Worldwide has been confirmed as licensor for Baby Jake, a new pre-school show which uses a 'mixture of live action and 2D photographic animation.'

The 26 x 11 minute episode series will air on CBeebies this summer. The new brand will be on show in Vegas this week.

In the show, Jake’s baby-talk translated by his six year-old brother Isaac who narrates the show. Other characters include Pengy Quin, Sydney the Monkey, Nibbles the Rabbit and the Hamsternauts.

The Vivid line of toys, puzzles and games will go to retail in January 2012, when it is anticipated the show will have a strong fanbase.

Julie Kekwick, senior licensing manager, BBC Worldwide said: "We’re delighted to be working on Baby Jake which has all the early signs of a successful pre-school property.

"Our strategy has been to sign-up world-class partners across formats and working closely with Darrall Macqueen, we’re delighted that Vivid are on board and look forward to further conversations at Licensing Expo next week."

Baby Jake is developed by Darrall Macqueen. The production company's joint managing director, Billy Macqueen, commented: "Baby Jake taps into the love and understanding between young children and their baby siblings.

"The consumer products really capture this connection and reflect the unique visual appeal of the series, and we’re sure they will be enjoyed by all the family."

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