VEGAS 2011: FCP reveals next Ice Age sequel - Continental Drift

Fox and Blue Sky Studios hope to build on success of Ice Age and Rio with new release.
Author:
Publish date:
Social count:
0
99_mypictr_200x200(2).jpg

Twentieth Century Fox Consumer Products film relationship with Blue Sky Studios, which includes Ice Age and Rio, has so far generated nearly $3 million in worldwide box office receipts and over 123 DVDs sold. The firms are now looking to further this success with the latest addition to the Ice Age franchise.

Robert Marick, executive vice president, Fox Consumer Products, commented: "Blue Sky is creating some of the greatest and most successful animated films in the world today, which gives us a lot of freedom when developing a merchandising programme.

"We know that the fans will be there and we'll have more than enough amazing content to translate at retail. The next installment of the Ice Age franchise will take the brand to the next level."

Ice Age: Continental Drift is due to be released in the US on July 13th 2012. In addition to the original cast, there will be a new line-up of voice talent including: Jeremy Renner, Wanda Sykes, Keke Palmer and Jennifer Lopez, along with Aziz Ansari and hip hop star Drake.

In the lead up to the film release, Fox Consumer Products will continue to build on a programme which earned over $80 million in retail sales across multiple key categories including publishing, video games, toys and stationery.

Before Continental Drift is released, Fox will offer fans a Ice Age TV Christmas special - Ice Age: A Mammoth Christmas - on Fox in the US.

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.