VEGAS 2011: Fremantle reveals Rebecca Bonbon programme

The brand?s worldwide agent details new campaigns and licensing deals.
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FremantleMedia Enterprises today detailed its plans for Rebecca Bonbon, the latest licence from Hello Kitty creator Yuko Shimizu.

In the US, iCarly star Jennette McCurdy has been announced as the offical spokesperson for Rebecca Bonbon at Kmart and Sears, where the teen star will feature on campaign material throughout the US and Canada.

In Brazil, BIC will launch stationery and back-to-school products in September, while new licensee Clio Style joins to produce backpacks, bags, key rings, pencil cases and more for 2012.

French firm Avenir Telecom will make mobile phone accessories to be distributed throughout France, UK, Germany, Spain, Benelux, Russia, CEE Territories, South Africa and UAE.

In Germany Otto has renewed their Rebecca Bonbon apparel licence which sells in Germany, Austria and Switzerland through the retailer’s website and catalogue mail order service.

A new licence has been inked with BLGS Hometextile SPRL, covering Spain, Portugal and Italy. 

Russian licensee Academy will launch a new line of back-to-school products and Italian partner Sicem International will launch a new range of fashion clothing in Oviesse’s 500 Italy stores.

David Ellender, global CEO of Fremantle commented: “FME is continuing to grow Rebecca Bonbon as a global lifestyle and fashion brand, and partnering with licensees who understand the local markets plays a major part in developing the brand. 

"Her universal charm continues to appeal to both consumers and licensees, with whom we share the same vision.”

FremantleMedia Enterprises represents Rebecca Bonbon everywhere except Japan and Korea. Visit FME at stand 2668.


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