VEGAS 2011: Hallmark expands Forever Friends programme

Four new partners have been signed up to the evergreen brand.
Publish date:
Social count:

Dennicci is on board to produce a line of Forever Friends apparel with several key retailers in time for autumn/winter and spring/summer 2012.

Andrew Farrow, managing director of Dennicci, commented: "We're really pleased to acquire the license for Forever Friends. This will be a great addition to our portfolio of licensed brands and with our design and manufacture expertise we are confident that the partnership will be a huge success."

Fashion-Lab has signed up to create a collection of ladies and children’s nightwear and daywear.

Fashion-Lab MD, Andrew Webster, said: "We are delighted to have added Forever Friends to our catalogue and have already received favourable feedback from our target accounts. We look forward to working with the Hallmark team in the coming seasons to bring some of the fantastic product ideas to life."

Zap will be manufacturing a line of curtains, towels, fleece blankets, pyjama cases, duvet covers, cushions and rugs, all of which will feature the iconic bear.

Zap licensing and marketing director, Andy Downie, said: "We are very excited to be working with Hallmark on such a classic brand. Our Forever Friends designs have already had a really positive reaction from all our retail buyers and we are confident of great sales once the range launches."

Finally, Fine Décor has signed up to the Forever Friends programme and will be producing an attractive range of wall décor including wallpaper, borders and wall stickers.

Alex Malcolm of Fine Décor commented: "We are delighted to add Forever Friends to our portfolio of licenses. Our designers are really excited to be working with the instantly recognisable cute brand, which will translate wonderfully onto our wall décor products.

"Our key accounts are eager to see the Forever Friends product range and we are confident it will be a great success at retail."

Julie Michell, licensing manager, Hallmark Cards, added: "The Forever Friends bears have hugged their way into the hearts of millions of people and are now one of the most recognised cute brands around.

"The addition of the new licensees are a testament to the popularity of the brand and we’re very much looking forward to working with all of them to continue that success."


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.