VEGAS 2011: Hannover House explores licensing opportunities for new film - Licensing.biz

VEGAS 2011: Hannover House explores licensing opportunities for new film

Firm is looking at a variety of merchandising deals for Turtle: The Incredible Journey.
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Initial deals to support the film include plans for a young adult book adaptation, a board game and plush toys. Further opportunities are being discussed with Hannover's distribution partner SeaWorld Pictures.

Turtle: The Incredible Journey is a critically acclaimed nature documentary from director Nick Stringer (National Geographic Explorer), narrated by Miranda Richardson. The film is being released through a partnership between Hannover House and SeaWorld Pictures, a newly formed unit of SeaWorld Parks and Entertainment.

The new docu-film will follow a similar plan to that of March of the Penguins. Turtle will open on June 24th in limited release in five markets, before expanding nationwide. A major media premiere event is being hosted by SeaWorld in San Diego on June 21st, with Stringer, Richardson and a long list of celebrity guests scheduled to appear.

Eric Parkinson, CEO of Hannover House, said: "The SeaWorld team has been instrumental in helping us take the important step into the merchandising and licensing markets.

"They have history and expertise in these areas, and first hand knowledge of consumer purchasing habits through their gift shops and retail outlets. We look forward to developing and selling Turtle related items through the many channels available, both through SeaWorld and other retailers."

A marketing campaign is in place to support the launch of the film. Press ads, TV commercials and newspaper ads are all in the pipeline and consumer and posters, trailers and standees are on display in cinemas.

"We're releasing a G-rated, nature documentary in the middle of a summer theatrical season headlined by big and loud action films," Parkinson continued.

"We hope that audiences and families will embrace Turtle as a refreshing escape to quality entertainment that's both fun to watch and enlightening. If we can build on the film's strong word-of-mouth, we can achieve success both at the box office as well as with the sale of related merchandise."

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