VEGAS 2011: Hit reveals brace of deals for Mike the Knight - Licensing.biz

VEGAS 2011: Hit reveals brace of deals for Mike the Knight

Golden Bear and BBC Magazines join growing programme for new pre-school series.
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The licensing roster for Hit Entertainment's upcoming new pre-school series, Mike the Knight, continues to swell - with the firm revealing two new signings at Licensing International today.

First up, BBC Worldwide is on board as the magazine publisher, with Mike the Knight due to be featured in Cbeebies magazine from November. On top of this, a standalone title is due to be published in September 2012.

"The variety of themes within Mike the Knight provide a host of opportunities for a magazine format and I cannot wait to start working with them," said Katie Price, senior director, global publishing at Hit Entertainment.

Meanwhile, Golden Bear will be representing the arts and crafts category. Product ranges will include mechanical arts and crafts, felts and dough sets, with items launching in autumn 2012.

Chrstine Nicholls, product and marketing director at Golden Bear, commented: "We're delighted to be working once again with Hit Entertainment and we are looking forward to developing an exciting range of arts and crafts products for this fantastic new licence."

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