VEGAS 2011: Marvel's Avengers Assemble

Next year's release of The Avengers has been billed as 'the biggest film event in Marvel history.'
Publish date:
Social count:

In preparation for the Licensing International Expo in Vegas, Marvel has detailed what it's calling the 'Avengers Assemble' licensing initiative.

The Avengers is scheduled to open in cinemas on May 4th 2012 and will see the culmination of The Incredible Hulk, Iron Man, Thor and Captain America franchises, while welcoming new characters like Black Widow and Hawkeye.

Marvel has made the admission that it "uniquely positioned Avengers Assemble as an umbrella theme that will provide licensees and retailers with the opportunity to develop integrated, long-term consumer products programs," and will focus on the licence in Vegas this week.

Paul Gitter, president of consumer products for North America, Marvel Entertainment, said: "The Avengers Assemble has helped us position Marvel films as true sustaining brands, and we look forward to continuing the program through 2013.

"As we build to next summer, there are still a number of opportunities for manufacturers to get on board and be a part of this integrated ‘Avengers Assemble’ program."

The Disney-owned firm has said blue-chip partners like Hasbro, Hallmark, Huffy, Kellogg’s, Fruit of the Loom, and Brown Shoe will be key to developing the brand next year.

"This initiative has enabled our partners to build standout, long-term programs with unique merchandise, retail and product promotions featuring our entire portfolio of Avengers," Gitter added.

If you're in Vegas and want to check out what Marvel Entertainment, LLC has to offer, visit booth 5632.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.