The new combined department will handle all ‘rights exploitation’ across TV, consumer products, VOD, online and interactive.
David di Lorenzo will take charge of licensing, home entertainment, VOD and new media for North and Latin America. In Paris, Brigitte Legendre-Benloulou now heads up all Western European licensing operations, working with Sebastien Fillion.
Grace Lee will continue to handle licensing in Asia as well as managing TV and home entertainment sales. Marie Conge will continue to develop licensing for the Middle East, Eastern Europe, Scandinavia and Africa.
Lionel Marty said: “The needs of our broadcasters are changing and re-organising our rights divisions and combining them in a single department is a natural next step to reflect the increasingly 360 degree nature of the global kids’ entertainment business.
“By merging our multi-platform initiatives we can streamline our activity and help create even more synergy between broadcast, merchandising and ancillary areas for our partners around the world.”