VEGAS 2011: New franchises and entertainment set to boost Disney even further - Licensing.biz

VEGAS 2011: New franchises and entertainment set to boost Disney even further

Mickey Mouse is world's largest franchise; Disney Baby Store plans; Cars 2 products to eclipse Toy Story 3.
Author:
Publish date:
1_Disney, Cars 2.jpg

Andy Mooney, chairman of Disney Consumer Products, has revealed that sales of Disney-branded merchandise have grown at a rate of 12 per cent per annum over the last ten years.

In a special presentation ahead of Licensing International next week, Mooney also outlined the division's strategies for growth, how it will continue to broaden its market reach and increase global sales.

"We've not only grown the number of Disney franchises from only two in 2000 to 13 in 2011, but classic franchises have not suffered because of it," Mooney said. "This is evidenced by global retail sales of Mickey Mouse and Friends merchandise on track to generate $9 billion and the incremental retail space devoted to Cars 2, in addition to the already substantial Cars line."

The firm will be looking to build Disney Baby as a brand and a business, moving it into retail with the opening of the first concept store in autumn 2012 in the LA area.

Meanwhile, in less than five years, merchandise for the Cars franchise has generated global retail sales of more than $10 billion. Cars 2 product began rolling out in May, and projections are that it will exceed last year's sales of Toy Story 3, positioning it to become the largest merchandise programme in licensing history.

Further content and events will keep pushing the Disney Princess franchise, kicking off with Rapunzel being welcomed into the fold this autumn. A short-form animation is due to air on Disney Channel in spring 2012; Beauty and the Beast will be released on Blu-ray 3D for the first time, while there are also two special edition releases planned.

On top of that, Disney Junior will premiere Sofia the First in autumn 2012, a full-length animated special and series pilot set in the storybook world of the classic Disney Princess characters.

Plans for Disney Fairies and Winnie the Pooh are also ongoing.

Related

Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.

Roaddahl_job_logo_final

JUNIOR GRAPHIC DESIGNER

Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP

Endemol_new_job_logo

Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.