VEGAS 2011: Now University Games signs up for Suzy's Zoo - Licensing.biz

VEGAS 2011: Now University Games signs up for Suzy's Zoo

Programme keeps growing as DCD Publishing adds games and puzzle specialist.
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University Games has become the latest firm to come on board with Suzy's Zoo, after striking a deal with UK licensing agent, DCD Publishing.

University Games will work with the Suzy’s Zoo and Little Suzy’s Zoo character sets in its product range, which will include games (board games, card games, travel games and electronic board games), colour forms and jigsaw puzzles. They will be available globally (except Japan) in late 2012.

“This partnership with University Games is fantastic,” said Suzy’s Zoo creator, Suzy Spafford. “I know that our fans will truly enjoy seeing their favourite Suzy’s Zoo and Little Suzy’s Zoo characters on these games, puzzles and more.”

Adrian Whyles, general manager at University Games UK, added: "University Games are really excited about the opportunity of working with Suzy's Zoo. We believe there is perfect synergy between our product values, and the values promoted by Suzy's Zoo characters. We look forward to this being a long term partnership, ensuring that fans of Suzy's Zoo experience fun and learning through the products we develop."

“We are absolutely delighted to announce this partnership with University Games“, says Michael Gottlieb, head of licensing at DCD publishing. “Their strength in distribution combined with their product development skills are ideally suited to the Suzy’s Zoo licence”.

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Suzy's Zoo

First introduced to retail back in 1968, Suzy's Zoo has built up a strong following in the US and Japan, and is beginning to make its mark in the UK. We find out more.

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