VEGAS 2011: Spin Master and Mind Candy to launch Moshi toys in US

The Moshi Monsters toy line will launch in the US exclusively at Toys R Us stores and at
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The toy collection is manufactured by Spin Master and will be available exclusively at Toys R Us from late July. The line includes six plush characters, as well as 32 Moshling minifigures.

Richard Barry, vice president, general merchandise manager, Toys R Us, US, commented: “We know that web-savvy kids want to enjoy tangible experiences with their favorite virtual properties, and the Moshi Monsters toy line delivers these experiences in a big way. 

“We are thrilled to be the only US retailer to provide kids the opportunity to bring Moshi Monsters into the physical world.”

Spin Master’s toy line will include codes which can be used to retrieve virtual items for adopted Moshi Monsters and trial memberships. Further licensees set to join the line-up include trading cards from Topps and books from Scholastic.

“With the amazing success that the brand has seen globally thus far, we’re excited to generate further awareness of this engaging virtual world in North America by delivering this new, exciting toy line,” said Dave Colebrook, VP marketing at Spin Master.

“We designed the product assortment to serve as a natural extension of the Moshi Monsters brand and to help bring the fun of Monstro City, its Monsters and its Moshlings to life with plush, minifigures and more.”

The Moshi Monsters website has been successful in many territories over the last year, but has seen the fastest growth in North America. Recently, Mind Candy announced that the website had hit the 50 million users worldwide.

“Moshi Monsters is doing phenomenally well on a global basis, but we are seeing our fastest growth right now in North America with over 15 million registered users,” added Michael Acton Smith, CEO and founder of Mind Candy.

“We’re hugely excited to bring Moshi Monsters toys to North America, and Toys R Us is the perfect home for the brand – we can’t wait to see the reaction from our fans.”


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