VEGAS 2011: Three new international agents for Fox

New agents mark firm's first representation in China; Promotions and hires also announced for UK.
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The new agent appointments mark the first time that Fox Consumer Products has had representation in China, showing the importance of the growing market and the popularity of Fox films in the region.

In Latin America, CPL has signed up to oversee FCP's brands across Central America, Colombia, Peru, Ecuador and Venezuela.

In Asia, China will be represented by Shanghai-based Skynet which also oversees some of China's biggest brands across the country's largest network of licensees.

Korea will be represented by Cocoban, which also represents some of the world's biggest brands across licensing, interactive and exhibitors.

The new agencies will focus on The Simpsons, Glee, Alvin and the Chipmunks and Ice Age across apparel, back-to-school, toys and food categories. In addition, they will also focus on opportunities for the Alien franchise as well as the collectables market.

In addition to the new agents, Fox Consumer Products has appointed Sammy Nieto as director of licensing for Asia Pacific and Latin America.

Nieto is an experienced marketing executive with over 18 years of international business development experience. Before arriving at Fox, he served as MD of a promotions agency.

FCP has also made two promotions and a new hire in its UK office: Jennifer Buchanan is now vice president of European licensing for EMEA, Louise Collins has been promoted to director of UK licensing, while Rob Hall has joined the company as retail director for EMEA.

Hall was previously sales director for Fox Home Entertainment Canada. He was previously based in Fox Home Entertainment's London office, where he managed a variety of key retailer accounts. He has brought considerable retail and commercial experience to FCP's European business through his various roles with the company, as well as working for blue-chip companies, such as Danone.

Robert Marick, executive vice president of Fox Consumer Products, commented: "These appointments are consistent with our strategy of building our business overseas and we think we have the right pieces in place to develop some really strong programs in some of the world's fastest growing markets."

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