VEGAS 2011: WBCP details top properties

The licensor says its Vegas content lineup will ?will drive its licensing, merchandising and retail business to new heights.?
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"Content is the cornerstone of a robust consumer products program and we are pleased to be offering our partners a complete foundation of opportunities like never before," said Brad Globe, president of Warner Bros. Consumer Products. 

"With the offerings we have on tap, licensees and retailers around the world have access to a diverse slate that will allow them to plan for long-term success with our properties," he added.

After the release of Green Lantern on June 17, superhero fans can look forward to The Dark Knight Rises in summer 2012. Man of Steel, the reboot of the Superman franchise, will follow.

The DC Comics roster will make a bold step onto the television screen with DC Nation, a new programming block on Cartoon Network. Set to launch at the start of 2012, the block will air exclusive DC content. The line-up includes event programming, interstitials, exclusive behind-the-scenes features from theatrical productions, and an insider segment. Shows will include the likes of the GC animated Green Lantern: The Animated Series.

Mattel will continue as global master toy licensee for all DC Comics brands.

The stage show Batman Live will tour arenas worldwide. Other themed entertainment attractions from WBCP are The Wizarding World of Harry Potter in Orlando, Florida while Harry Potter: The Exhibition is open now in New York City's Discovery Times Square and will travel internationally. WBCP brands also have a presence at theme parks worldwide.

Superheroes aside, WBCP film portfolio also boasts the final installment of the Harry Potter series, with The Deathly Hallows – Part two arriving in cinemas on July 15th.

The Hobbit will arrive next year. The prequel to Lord of the Rings will be directed by Peter Jackson and is split into two parts. The franchise will kick-off with The Hobbit: An Unexpected Journey in December 2012 followed by The Hobbit: There and Back Again in December 2013.

WBCP also has its evergreen range of classic cartoon properties like Looney Tunes, Baby Looney Tunes, Tweety, Tom and Jerry, Scooby-Doo and other Hanna-Barberra properties. The Looney Tunes Show currently ranks number one in the Cartoon Network's six to 11 boys' category, averaging more than two million viewers every week. Thundercats will arrive this summer with a toys from master toy licensee Bandai. WBA's Scooby-Doo Mystery Incorporated continues.

Classic film properties still include The Wizard of Oz, Gone with the Wind, Caddyshack, The Goonies, Gremlins and seasonal favourites like The Polar Express, Frosty the Snowman and A Christmas Story.

Television licences include Gossip Girl, The Vampire Diaries, The Big Bang Theory, Pretty Little Liars, Supernatural, Friends and Seinfeld.

In football/soccer WBCP has both Champions League finalists FC Barcelona and Manchester United FC as well as Juventus FC, Confederacao Brasileira de Futebol or CBF, Federacion Mexicana de Futbol Asociacion or FMF, and the UEFA Euro 2012 tournament. The licensor also runs centers of "football expertise around the world and is actively engaged in licensing football worldwide."


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