VEGAS 2012: Films and classic brands at forefront for Hasbro

Transformers, My Little Pony, Nerf and Monopoly licensing plans showcased.
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Hasbro arrives at Licensing International this week, with a key SVP saying that it is now the "pre-eminent provider of immersive lifestyle brand experiences for the entire family".

The firm will be showcasing properties including Transformers, Nerf, My Little Pony, Littlest Pet Shop, Monopoly, Playskool and GI Joe at the Mandalay Bay Convention Center.

"Hasbro continues to accelerate its retail footprint based on highly innovative and on trend licensed merchandise and supporting programmes that resonate with today's global consumer," said Simon Waters, SVP, global brand licensing and publishing at Hasbro. "Our track record and relationships with retailers and licensees worldwide has positioned the company to become the pre-eminent provider of immersive lifestyle brand experiences for the entire family."

Hasbro will be unveiling developments in categories including apparel, publishing, consumer electronics, digital gaming, home, food and toys.

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