VEGAS 2012: One Direction light up Hasbro booth

Top UK boy band cause a stir with appearance at Licensing International.
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UK boy band One Direction lent their support to Hasbro at Licensing International, turning up on the booth to play with some of the latest toys.

The band has teamed up with Hasbro in the US to produce a line of toys and games based on the members. It is due to hit retail this autumn.

During their visit to the booth, the boys checked out properties including GI Joe, Transformers and Nerf.

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