VEGAS 2012: One Direction light up Hasbro booth

Top UK boy band cause a stir with appearance at Licensing International.
Author:
Publish date:
6_One Direction.jpg

UK boy band One Direction lent their support to Hasbro at Licensing International, turning up on the booth to play with some of the latest toys.

The band has teamed up with Hasbro in the US to produce a line of toys and games based on the members. It is due to hit retail this autumn.

During their visit to the booth, the boys checked out properties including GI Joe, Transformers and Nerf.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

Related

Hasbro up in Q3

Net revenues of $1.3 billion reported as Star Wars, Transformers, Playskool and Littlest Pet Shop continue to perform.

Featured Jobs