Penguin Children's has acquired the global publishing rights for MGL Licensing's pre-school art brand, Marsh Mellow.
The firm has picked up digital, film/TV rights, as well as merchandising rights for toys and gaming.
The first product to launch will be a range of pre-school activity and sticker books, with a story book line to follow. MGL will handle all other categories including apparel, back to school, household and accessories.
"We are thrilled to be working with Penguin Children's on this project," said Sarah Lawrence, senior licensing manager at MGL. "This is a wonderful opportunity after only presening Marsh Mellow to Penguin last year.
"I look forward to working with the team at Penguin Children's and to introducing everyone to the colourful world of Marsh Mellow."
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