VEGAS 2013: TLC partners with The Hershey Company

Firm will be responsible for development of consumer lifestyle products across the US.
Publish date:
Social count:

The Licensing Company (TLC) has entered into a representation agreement with The Hershey Company for licensing categories across North America.

The agreement will see the production of a select range of consumer-lifestyle products such as apparel, accessories, health and beauty and publishing.

TLC will be responsible for strategic development and execution, programme management and new business development for the selected categories.

Ernie Savo, director of global licensing, The Hershey Company, said: "Our new licensing partnership with TLC reflects our global approach to building our brands and connecting consumers with these iconic brand properties.

"The relationship with TLC, which began with the Asia market, is extending into North America to enable us to leverage our brand equities and develop innovative new products to grow our presence throughout North America and Asia.”

Allison Kopcha, executive vice president, TLC North America, said: "The TLC team is extremely excited about the new partnership with The Hershey Company.

"Our vision for Hershey’s iconic portfolio of brands, which includes Hershey’s, Hershey’s Kisses, Reese’s, Jolly Rancher, Ice Breakers, among others, will be based upon new creative direction, category innovation, and working with best-in-class partners to develop products that retailers will want and consumers will purchase, again and again.”

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Daily Digest and Newsflash services. You can also follow on Twitter and Facebook.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.